waltermiramontes
RsXLB_Tongue.jpg

The Rolling Stones by Lucky Brand Jeans

 

I was tasked to art direct and design a collaboration project between The Rolling Stones and Lucky Brand Jeans. The project consisted or print and web assets as well as other ephemera for a physical in-store experience. 

The in-store experience consisted of window teasers prior to the online shop going Live. These teasers used art work and photography from the Stones, circa 1971-72. 

Once live the windows were dressed with Rolling Stones concert tees, denim jackets and leather jackets with original art. 

On the web side of the experience, users who visited the Luckybrand.com site were teased with a blacked out page with only the iconic Tongue logo inviting people to click. By clicking visitors were taken to the main Rolling Stones X Lucky Brand shop as well as a sweepstakes page where users entered in hopes to win a pair of tickets to see the Stones LIVE!

It was a great experience and an honor doing work for such an iconic band. 

 

Home Page:

http://www.luckybrand.com/

 

Rolling Stones X Lucky Brand Shop:

http://www.luckybrand.com/collaborations/rolling-stones.html